27^th January 2012, Bandar Seri Begawan – 27^th January 2012 marks an important day for EPL Masters Football tournament. With the success of 2011, EPL Masters Football Tournament Brunei Cup is back once again this year to Negara Brunei Darussalam.

This year, Masters Football will be presented by the mobile service provider, B-Mobile Communications Sdn Bhd and is scheduled to awe the audience in about 3 months time. Masters is a 6 a-side indoor football competition in the United Kingdom, where players over the age of 35 are chosen by the Masters Football Selection Committee to represent a English Premier League club which they played for.

According to Idham Abas “Masters Football has enjoyed tremendous success over the past 3 years; it has established itself as quality tournament offering excellent corporate benefits with staggering coverage. The Masters Football as a brand, is growing and its success has been recognised and fuelled expansion. It’s developed into a star studded annual event in the corporate sports calendar. In 2012 the Masters Football is heading out into countries around SEAsia, including Brunei, Malaysia, Thailand, Indonesia, Hong Kong and Singapore.”

A signing ceremony was held at The Empire Hotel and Country Club, Members Lounge on – 27^th January 2012 between the organizer, Adsem and B-Mobile as the Presenting Sponsor. Signing on behalf of B-Mobile was its CEO, Mr Lim Ming Soon, witnessed by his Deputy Mr See Wei Kie. Representing Adsem at the signing was Idham Abas, General Manager witnessed by Jenny Malai Ali, Sponsorship Relations Manager. The signing ceremony was witnessed by Guest of Honour, Sheikh Jamaluddin Bin Sheikh Mohamad the CEO of Brunei Tourism Board.

When asked why B-Mobile was interested in supporting such event, CEO Lim Ming Soon commented “In view of last years’ event, we believe this Masters Football event is indeed a high profile event and a good avenue for us to continue supporting. Not only are we associating B-Mobile with a renowned brand, it is also an opportunity for the company to give back to the community, a community that seems to be very well in sync with the football sports. Meeting these football legends here in Brunei marks a memorable occasion and B-Mobile hopes to give the community and especially the B-Mobile customers that privileged experience”.

He also said “Football is more than just a sport; it’s a lifestyle and a healthy one to add to it. It is an activity that should be encouraged and fostered to promote interest in healthy living amongst the community especially the youth.”

CEO of B-Mobile further added that “The tremendous support we have received from our customers have also made us supporting this event possible. Our marketing team have worked hard in preparing a variety of campaigns and activities for our post paid and prepaid users. Over the coming weeks until the month of April, B-Mobile will be promoting on how our customers can win tickets to watch the game, to even a close encounter meet and greet with some of their idol and other football legends to other great and exciting prizes including an all expense paid trip to watch the much anticipated football event EURO 2012 in Poland. We just started one campaign with our prepaid users giving them an opportunity to win tickets to the EPL Masters Brunei Cup when they top up $10. Post paid users will also be enjoying some campaign benefits when they pay their bills or subscribe to some of the available SMART plans.”

The EPL Masters Brunei Cup 2012 presented by B-Mobile is set to happen on the 21^st April 2012 on a Saturday night and tickets will be sold February onwards and B-Mobile will also be selling some over its branches. More information on this event or campaigns conducted by    B-Mobile will be posted in detail on the website www.bmobile.com.bn 1^st February onwards or customers can simply call 177 for further info or contact Adsem at 8231333.